“Expanding our marketing strategy into the online world of user communities and social networking is a critical means of developing engagement and brand loyalty with the youth demographic… Within the first few days of launch, there were more than 500,000 visits to the Sears virtual store on Zwinky.com, with over a third of visitors ‘purchasing’ apparel and accessories…” - Richard Gerstein, CMO, Sears (Virtual World News)

“Engaging, experiential worlds like Zwinktopia enable audiences to participate and interact with the world of the film in an impactful and personal way.” Jeffrey Godsick, President of Marketing, Fox Walden (MediaPost)