Zwinky® is more than just a virtual world; it’s a fast-growing online community where social interaction reaches new heights. This Mindspark™ product encourages users to showcase their individuality by creating distinctive avatars, decorating personal dorm rooms, playing casual games, and connecting with others in the world of Zwinktopia™.

Zwinky has also become one of the hottest online destinations for today’s young talent and leading consumer brands and retailers. Artists such as 50 Cent, American Idol Winner Jordin Sparks, Aly & AJ, Lil Mama and Kelly Rowland have all leveraged their brands within Zwinktopia, and with more than 22 million registered users to date, the possibilities are limitless.

Highlights

 
Internal Reporting Data, February 2010.

Demographics

Zwinky users are the most stylish, influential, social, and tech-savvy teens on the web. Nowhere else can you get access to this many teens in such an effective, entertaining and engaging way. Here's a profile of our users:

• 22% have a HHI of $75-100k (Index: 155)
• First to try new styles (Index: 176)
• Spend 15+ hours online each week (Index: 154) during 25+ sessions (Index: 144)
• Have 3+ computers in their household (Index: 248)
• Believe the internet is the new way to socialize with others (Index: 172

Simmons Custom Research Study, Spring 2009
 

Advertising Opportunities

From exclusive boutiques to custom quests, users crave and consume the interactive content that Zwinky provides. As engaged users explore this virtual world for new ways to be entertained and express themselves, the marketing opportunities for creativity are endless. A few of the advertising opportunities include:

• Custom Branded Boutiques and Virtual Storefronts
• In-World Events (Concerts, Fashion Shows, etc.)
• Video Sponsorships or Takeovers
• Custom Quests
• Sponsored or Custom Games
• Custom Virtual Asset Creation
• ROS Units
• And so much more!

• Click here to find out more about our marketing opportunities.