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Zwinky® is more than just a virtual world; it’s a fast-growing online community where social interaction reaches new heights. This Mindspark™ product encourages users to showcase their individuality by creating distinctive avatars, decorating personal dorm rooms, playing casual games, and connecting with others in the world of Zwinktopia™.
Zwinky has also become one of the hottest online destinations for today’s young talent and leading consumer brands and retailers. Artists such as 50 Cent, American Idol Winner Jordin Sparks, Aly & AJ, Lil Mama and Kelly Rowland have all leveraged their brands within Zwinktopia, and with more than 20 million registered users to date, the possibilities are limitless.
Highlights
| US Monthly Unique Visitors
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6.7 MM
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| US Monthly Pageviews
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290 MM
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| Avg. Minutes Per Session
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59 Minutes
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| Registered Users
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20 MM+
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Sources: comScore and Internal Reporting Data, July 2009.
Advertising Opportunities
From exclusive boutiques to custom quests, users crave and consume the interactive content that Zwinky provides. As engaged users explore this virtual world for new ways to be entertained and express themselves, the marketing opportunities for creativity are endless. A few of the advertising opportunities include:
• Exclusive Product Boutiques/Showrooms
• Category Takeovers
• Custom Quests or Challenges
• Video Sponsorships & Screenings
• Custom Games
• Wardrobe Sponsorship
• Daily Gifts
• ROS Units - Click here to find out more about our marketing opportunities.
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Users stock up on Hotel for Dogs gear before heading in for their sneak peak of the film in the Zeeplex Theatre.
Eager Zwinktopians shop for dorm accessories in the Sears boutique.
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